The Big Red Couch Wars
Really funny things happen when you throw in big corporates, innovative ideas and a lot of competition. Like this whole ad war that started around the big red couch. Well, the story goes as follows.Airtel in a bid to spice up their launch of digital television service, started a series of teasers, without giving a hint to what it was about. Just a red couch and the line "See you at home" was said by a cowboy, an African Zulu tribesman, a rock band , cartoons resembling Timon from the Lion King.... and many others. But no one had much of a clue as to what it was or which company it belonged to. Though probably someone could connect it to a television based product or home delivered pizzas. Anyway, the build up continued... So Reliance's digital TV service - BIG TV - decided to crash in on Airtel's party by putting up their own promotional advertisement with the big red couch. To suggest as if the whole build up was for their BIG TV. How they came to know ofAirtel...